Privacy Policy

At Brand Center, we are committed to safeguarding your privacy rights and ensuring that your Personal Data is protected.

This Privacy Policy explains the types of personal data we collect, and how we process and protect that data in connection with the services we offer. This includes data collected when you use our website (https://brandcenter.co.uk/), purchase our fragrances, or communicate with our customer service team.

1. Who is responsible for what happens with your data?

Brand Center (the data controller) is responsible for processing your Personal Data collected on our website. When you shop with us, we determine how and why your personal information is used.

2. Who can you contact if you have issues with our processing of your personal data?

If you have a question in relation to how we process your personal data or wish to exercise your data rights, you can contact our team at any time:

Email: support@brandcenter.co.uk
Phone: +44 7853 755 706
Post: Brand Center, 49 Avondene Drive, Colchester, CO4 6DB, UK

3. What personal data do we process?

According to the principle of data minimization, we only collect the information necessary to provide you with our premium fragrances and services. We may process the following data:

Basic Data: Your name, title, and account password.
Contact Data: Your billing address, shipping address, email address, and phone number.
Purchase & Payment Data: Purchases you make on our website, order history, wish lists, and returns. (Note: We do not store your payment card details; all payments are encrypted and processed securely by our trusted payment gateways).
Log & Technical Data: Information about the browser you use, your IP address, device information, and how you interact with our website (collected via cookies and similar technologies).
Personalization & Marketing Data: Your communication preferences, fragrance preferences, and how you engage with our marketing emails.
Freeform Data: Any information you provide when you contact our customer support team regarding an order or product inquiry.

4. For what purposes do we process your personal data?

We use your data strictly for legitimate business purposes and to fulfill our contracts with you.

Online Purchases and Delivery

Purpose: To process your cart, handle secure checkout, deliver your fragrances to your UK address, and manage 30-day returns.
Legal Basis: Performance of our contract with you.

Account Creation and Management

Purpose: To allow you to create a Brand Center account, check out faster, and view your order history.
Legal Basis: Performance of our contract with you and your consent.

Website Performance and Analytics (Cookies)

Purpose: To ensure our website functions correctly (e.g., keeping items in your shopping cart) and to understand how visitors use our site so we can improve the shopping experience.
Legal Basis: Legitimate interests (for essential website functions) and your consent (for analytical and marketing cookies).

Direct Marketing

Purpose: To send you updates about new arrivals (like Tom Ford or Dior additions), exclusive sales, and promotional codes (if you opted into our newsletter).
Legal Basis: Your consent. You can unsubscribe at any time by clicking the link in our emails.

5. Who do we share your personal data with?

We will never sell your personal data. However, to provide our services, we share your data with carefully selected third parties who process it on our behalf:

E-commerce Platform: Our website is hosted on Shopify, which provides the online e-commerce platform that allows us to sell our products to you.
Payment Processors: Secure payment gateways to process your transactions safely.
Logistics & Delivery Partners: Couriers (such as Royal Mail or DPD) who need your name, address, and phone number to deliver your orders.
Marketing & Analytics Services: Providers that help us send newsletters or analyze website traffic (e.g., Google Analytics), provided you have consented to these cookies.

6. Do we transfer your personal data outside of the UK?

Because we use global service providers (like Shopify), your personal data may occasionally be transferred outside of the UK and the European Economic Area (EEA). Whenever this happens, we ensure that your data is protected by strict legal safeguards, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).

7. What happens if our customer is a child?

Our website and premium fragrance products are not targeted at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with their data, please contact us at support@brandcenter.co.uk so we can delete it.

8. What are your rights?

Under UK data protection law (UK GDPR), you have several rights regarding your personal data:

Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct inaccurate or incomplete data.
Right to Erasure (Right to be Forgotten): You can request that we delete your data, subject to certain legal exceptions (e.g., tax records we must keep).
Right to Restrict Processing: You can ask us to pause processing your data.
Right to Data Portability: You can ask us to transfer your data to another service provider.
Right to Object: You can object to us processing your data, particularly for direct marketing purposes.